SELLING STRATEGIES
The Real Estate Industry is going through some dramatic changes and its coming down to information and where you are getting it from. Previously a house was listed with an agent and got more exposure because they were able to put it into the MLS system which every agent had access to. There are currently 38,000 active licensed agents in Atlanta. This system is so big and very organized. Most homes are sold through an MLS system, but it's main drawback is the cost to get your home in the system. A seller would have to list their house with a realtor and usually pay a 6% - 7% commission. However today there are so many tools that a FSBO can use to get his home exposed other than the traditional drive by yard sign and newspaper. Still the FSBO market is not centralized and a buyer has to look at many different sites and the newspaper and actually drive by the home to find a FSBO. It is a market nitch that is strong and getting more easily accessible through the internet everyday.
Therefore a seller who wants to sell his house has several options. They can list with a traditional agent and put your home in MLS for another agent to sell. This is easily the best method and has the best success but it is also the most expensive. The seller can try for sale by owner and spend alot of money with the newspapers and running ads on the internet with multiple companies but that can also get expensive but it is a viable alternative but this way lacks exposure. Another problem with FSBO is if a buyer is in the area and they call the yard sign, they may leave a message for the seller. If the seller does return the call, the issue resides in getting the buyer to come back into the area to look at the house. This comes down to just connecting with the prospective home buyer. So what does a seller do who wants to sell his house and save money?
Jay Tillman has been in business for 11 years with Re/Max and has helped thousands of people sell their home. He was in the top 1% of agents nationwide, 1996 Rookie of the Year, one of the Top Teams for 2005, Remax Hall of Fame, Remax Platinum Club, Multi Million Dollar Producer year after year after year. However, Jay noticed that some people were in their home for years and got hardly any appreciation and then the commission was so expensive to sell. He felt there was a better way. After doing a year of research, Jay came up with this business model and strategy to get homes sold and save the seller thousands.
The number one most important strategy a seller can use to sell their home is to get it into the MLS. This alone will expose your home to all active liscensed agents who are entering criteria for the buyers they are working with. If you choose to add the lockbox to your home the agents will have access to your home even when you're not there and the lockbox records who goes in so we can followup to get feedback and educate the home seller what potential buyers are saying about their house. The sheer numbers here will expose your home to thousands of buyers. Also your home will be picked up by all major websites because it is now in the MLS system and that is where the information they put on their websites comes from. We give you a large yard sign and information tube for the buyers who will drive by so they can also get information. Next we need to expose your home to buyers who are looking on the FSBO website. Since we have an open listing with the seller we ae able to market your home here as well. If they call us, we will refer the buyer to you directly and if they do not have an agent it will save the selling commission also. This is a way to save thousands of dollars in real estate commissions.
J. Tillman Realty has found a way to advertise to agents and to FSBO buyers and keeping the cost down to just $495.00. The market will keep changing but this method is the business model for future real estate transactions because the home buyers and sellers for the most part are educated enough to do some of the work themselves in order to save thousands of dollars in real estate commissions. We offer an ala carte menu for items that the seller might not feel comfortable handleing on their own allowing us to handle some items for a small fee.
If you have any questions please emailor call us and let us help you to save money and make the process as enjoyable and as easy as possible.
We are here to help.
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